The challenge.
Fuel needed a website that reflected the event’s modern, futuristic and dynamic character while presenting its technology and digital transformation programme.
The key decision.
The engagement brought UX prototyping, content strategy, UI design and a design system together around the festival website.
The rejected option & why.
A specific rejected alternative is not documented for this project.
The outcome.
The work produced a website design for Fuel, expressing the festival’s identity through its interface and content presentation.
The final verdict.
The website connected the festival’s technology focus with a distinctive visual direction, supported by UX work, content strategy and a design system.
