One decision. The options, the trade-off, the outcome.

Each page documents one design decision from client work: the context, the options I weighed, what I chose and why, and what I would do differently. Two minutes to read, specific enough to check.

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Every case here came down to one decision that was hard to undo. Book a free sparring session: I’ll look at your product and tell you which decision matters most right now.

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