The challenge.
Freight software spans transport modes, customs, finance and country-specific requirements. Its complexity can overwhelm newcomers, while established users may resist changes to familiar workflows.
The key decision.
We worked with product owners to understand users and prioritise features. Axure prototypes followed Oracle Alta UI principles and were reviewed early with business teams, developers and Oracle specialists for feasibility.
The rejected option & why.
A new UI framework alone could not resolve the application’s structural complexity. The work also addressed workflows and feature priorities through research and iterative prototyping.
The outcome.
Over three years, stakeholders aligned around the changes. An external group of around ten transport-sector users tested prototypes, and feedback informed designs used in two-week development sprints.
The final verdict.
Understanding logistics operations was essential to useful design decisions. Iterative prototypes connected user feedback, technical constraints and implementation, with design assets supporting development.
