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BMW

For the launch of the new BMW 3 Series, we developed an augmented reality proof of concept for BMW Jorssen. The idea was to present the car in 3D and let users configure it themselves. We developed the concept and designed the UI.

  • ARVR
  • Mobile
Product Type
Mobile AR car configurator proof of concept
Industry
Automotive
Timeframe
2019
Role
Concept development, UI design & Unity iOS development guidance
Scope
Proof of concept, UI design, Unity iOS development guidance

The challenge.

BMW Jorssen wanted to explore presenting the new 3 Series as a configurable 3D car through augmented reality.

The key decision.

We focused the proof of concept on viewing and configuring the vehicle in AR, developing the concept and interface with guidance for Unity development on iOS.

The rejected option & why.

A specific rejected alternative is not documented for this proof of concept.

The outcome.

The project produced an AR proof of concept and UI design for exploring the BMW 3 Series as a configurable 3D vehicle.

The final verdict.

This was an exploration of an AR configuration experience for BMW Jorssen, supported by concept development, interface design and Unity iOS development guidance.

BMW AR interface screens showing a 3D vehicle, an information panel, rotation controls and photo sharing.

Facing the same challenges?

Every case here came down to one decision that was hard to undo. Book a 30-minute product review. I’ll look at your product and tell you which decision matters most right now.

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