The Leaders Ship
A website for coaching trips through sailing. Through several workshops with business coach Benoit Strauven, I helped clarify the proposition and bring the offer to market.
View Website
The challenge.
Benoit Strauven already worked as a business coach and had his own website at benoitstrauven.com. He wanted to position his offer of coaching trips through sailing more clearly in the market.
The key decision.
Work together through several workshops to clarify the proposition and its positioning before presenting the offer through The Leaders Ship website.
The rejected option & why.
Specific alternatives and tradeoffs will be added as the case is developed further.
The outcome.
A website for The Leaders Ship, supported by collaborative workshops on the proposition and market positioning.
The final verdict.
The project connected proposition development with a website for the coaching trips. Further case details will follow.