Argon AV
Argon AV wanted to grow from light and sound equipment rental into audiovisual concepts, with a stronger focus on business events. I designed a fresh, modern brand identity and website around their existing logo.
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The challenge.
Argon AV rented out light and sound equipment and wanted to expand its offer to light and sound concepts, particularly for business events. The company needed fresh, modern branding that worked with a logo that was already established.
The key decision.
Build the visual identity around the existing logo, using the branding and website to support the broader offer and focus on business events.
The rejected option & why.
Specific alternatives and tradeoffs will be added as the case is developed further.
The outcome.
A fresh, modern brand identity and website aligned with the existing logo and the ambition to offer audiovisual concepts for business events.
The final verdict.
The project brought the existing logo into a broader visual identity and website supporting Argon AV’s evolving offer. Further case details will follow.
