# Clearer navigation for Belgian football fans and members

We helped the Royal Belgian Football Association (KBVB) improve navigation and information architecture across its apps, design the UI and collaborate with its development team on implementation.

**Product Type:** Football information & supporter apps  
**Industry:** Sports & membership services  
**Timeframe:** 2016–2017  
**Role:** Product management, information architecture & UX/UI design

**Scope:** Stakeholder requirements meetings, Product management & planning, Lightweight functional analysis, Wireframing & prototyping, User & usability testing, UX/UI design & development handoff

![Three phones showing red-and-white Belgian football app screens for match results, club information and fixtures against a pale pink background.](https://superflow.design/_astro/kbvb1.BfJwVXon.webp)

## The challenge.

Fans and members needed clear access to information across Belgian clubs. Multiple apps and platforms required navigation that could guide different users to the right content.

## The key decision.

We worked with the business team to translate requirements into information architecture, prototypes and UI designs, aligning with the desktop development framework and mobile use on iPhone and Android.

## The rejected option & why.

Treating UI design separately from implementation constraints would not support consistent delivery. The work kept business requirements, navigation and the development framework aligned.

## The outcome.

The engagement supported the RBFA information app and the temporary 1895 Fan App, which connected supporters during the 2014 World Cup in Brazil, alongside desktop interfaces.

## Supporting images

![1895 Belgian Fan Club registration form over a background photograph of football supporters.](https://superflow.design/_astro/kbvb2.BWNUXFLi.webp)

![KBVB and 1895 design board comparing registration and member-management wireframes with final red-and-white interfaces.](https://superflow.design/_astro/kbvb4.CXJcvlYX.webp)

![1895 Belgian Fan Club member profile interface displayed on a desktop monitor, with red navigation and personal information panels.](https://superflow.design/_astro/kbvb3.CRnBXDtn.webp)

## The final verdict.

Close collaboration with business and development teams connected requirements to usable interfaces. Prototyping, testing and design handoff supported implementation across desktop and mobile.

## Facing the same challenges?

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