# Exploring the BMW 3 Series through augmented reality

For the launch of the new BMW 3 Series, we developed an augmented reality proof of concept for BMW Jorssen. The idea was to present the car in 3D and let users configure it themselves. We developed the concept and designed the UI.

**Product Type:** Mobile AR car configurator proof of concept  
**Industry:** Automotive  
**Timeframe:** 2019  
**Role:** Concept development, UI design & Unity iOS development guidance

**Scope:** Proof of concept, UI design, Unity iOS development guidance

[Watch the project video](https://superflow.design/_astro/bmw-main.T-eQM4Nq.mp4)

![Demonstration of the BMW 3 Series augmented reality configurator proof of concept.](https://superflow.design/_astro/bmw-poster.CI47GbQC.webp)

## The challenge.

BMW Jorssen wanted to explore presenting the new 3 Series as a configurable 3D car through augmented reality.

## The key decision.

We focused the proof of concept on viewing and configuring the vehicle in AR, developing the concept and interface with guidance for Unity development on iOS.

## The rejected option & why.

A specific rejected alternative is not documented for this proof of concept.

## The outcome.

The project produced an AR proof of concept and UI design for exploring the BMW 3 Series as a configurable 3D vehicle.

## Supporting images

![BMW AR interface screens showing a 3D vehicle, an information panel, rotation controls and photo sharing.](https://superflow.design/_astro/bmw2.P5Re1Kk3.webp)

## The final verdict.

This was an exploration of an AR configuration experience for BMW Jorssen, supported by concept development, interface design and Unity iOS development guidance.

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