# Bringing the online shopping experience into the store

In 2015, Bel&Bo introduced large-screen in-store kiosks for browsing products, comparing sizes and colours, and checking stock across locations. We designed the interface to connect the familiar website experience with the physical shop.

**Product Type:** In-store e-kiosk  
**Industry:** Fashion retail  
**Timeframe:** 2015  
**Role:** Information architecture, UX & UI design

**Scope:** Information architecture, UX prototyping, UI design, UI deliverables

![Bel&Bo large-screen shopping kiosk on a pedestal in an illustrated fashion store with blue geometric walls.](https://superflow.design/_astro/belbo1.DzOClhuf.webp)

## The challenge.

Customers were familiar with online shopping on their own devices, but using similar tools inside a physical store was less familiar. The kiosk needed to make that transition intuitive.

## The key decision.

We based the experience on Bel&Bo’s existing website, adding contextual features for the retail environment. Input from the team and customers shaped the interface.

## The rejected option & why.

A direct website copy alone would not address the in-store context. The interface retained familiar patterns while adapting the experience to large interactive monitors.

## The outcome.

The kiosk interface allowed shoppers to search products, explore available sizes and colours, and check stock availability across locations.

## Supporting images

![Bel&Bo product selection interface displayed on an angled laptop, showing colour swatches, sizes and clothing options.](https://superflow.design/_astro/belbo2.BE1Vd4CG.webp)

![Front view of the Bel&Bo shopping interface on a laptop, with a shirt, colour choices, size selection and related products.](https://superflow.design/_astro/belbo3.DTOepArp.webp)

## The final verdict.

The work connected digital product discovery with the store environment. Familiar website patterns and contextual features helped make the kiosk approachable for shoppers.

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