# Senior product judgment for teams building with AI.

I help SaaS startups and scaleups decide what to ship when AI generates the screens and the code. Every engagement starts with a free sparring session.

## Product Sparring Session

One hour with a senior UX designer on your product. Bring a flow, a screen or a workflow question. You leave with concrete advice on what to change and why.

**Who it’s for:** SaaS teams where UX decisions end up with AI tools or developers by default, and teams setting up an AI design-to-dev workflow who want a second opinion.

**What you get:**

- Advice on flows, patterns and interaction decisions in your product
- A view on your design-to-dev workflow and where AI helps or hurts
- Three written takeaways by email after the session
- A clear next step, if there is one

**Typical duration:** 60 minutes · free · one session per company · remote or in Ghent

## Design-to-Dev Setup

I (help) set up the foundation your team needs to ship consistent UX without me: design system, UX patterns and an AI design-to-dev workflow. Then I hand it over.

**Who it’s for:** Teams with developers and AI tools in place but no senior designer, who want to ship good UX on their own.

**What you get:**

- Two-tier token architecture (brand → semantic) and a component library with state logic
- UX patterns and flow rules for recurring problems: forms, tables, navigation, empty and error states, among others
- A Figma → Figma MCP → Claude Code pipeline (or any other) connected to your codebase
- Automated product management and analytics, set up and maintained, so every release stays consistent and converts.
- Handover: documentation, a team walkthrough and one check-in 4 weeks later

**Typical duration:** Estimated budget on an agreed scope · typically 6 weeks to 12 months · ends with handover, unless you don't want it to of course.

## Embedded UX & Product Design Lead

I join your team and own the UX of your product or module. I make the flow and pattern decisions, direct the AI output and keep the system evolving as the product grows.

**Who it’s for:** Teams building a product that keeps changing, where UX decisions would otherwise end up with developers or AI tools.

**What you get:**

- Ownership of flows, patterns and interaction decisions
- Senior review of AI-generated design and code, before it ships
- A design system that grows with the product instead of drifting
- Alignment between product, design and engineering
- Guest experts from my network when needed, such as branding, sales strategies or marketing.

**Typical duration:** monthly budget · on-site in Belgium or remote · Depends on availability

## Questions founders ask

### What happens in a free sparring session?

We spend one hour on one flow, screen or workflow question from your product. I give concrete UX and workflow advice, and you get three written takeaways afterwards. If there's a next step, I propose a scope and budget.

### Do we need a design system before AI tools are useful?

Not to start, but AI output only stays consistent when tokens and components are defined. Without them, every generated screen drifts a little further.

### Why not hire a designer on the team?

Sometimes you should. If there’s enough design work to fill a full-time role, an in-house designer makes sense. But a hire adds a fixed cost, takes months to get right, and only pays off once you know what the role needs to cover. If you’re not sure yet, start with an outside expert: I bring senior judgment, set up the foundations, and help you decide whether a hire is the right next step. Often the answer is yes. Sometimes it isn’t.

### Do you work alone? What if we need more expertise?

You get one point of contact and a wider bench. Over 20 years I’ve built a network of senior specialists in areas like development, AI engineering, branding and research. When your project needs expertise beyond mine, I bring in the right person. I stay accountable for the result, so you never manage a team of freelancers yourself.

## Not sure where to start? Book a free sparring session.

[Book a call](https://superflow.design/contact)